Linear Lighting

Posted on the: June 23, 2020

Does Retail Lighting Really Help Sales? Three Examples Say Yes.

American photographer Aaron Rose famously said: “In the right light, at the right time, everything is extraordinary.” Nothing better accentuates the importance of lighting for a retail store than Rose’s quote. Lighting sets the stage in retail. How it’s angled, where it’s placed, it’s color temperature, its intensity and color[...]

Posted on the: March 9, 2020

Why Are More Entertainment Venues Using LEDs?

San Francisco’s gleaming new arena, the Chase Center, features an array of posh luxury suites equipped with state-of-the-art LED lighting fixtures and capabilities. Over on the East Coast, Pier 17, a renowned cultural and entertainment hotspot in New York City, built a new green room space to support open-air concerts.[...]

Posted on the: March 2, 2020

What Are 8 Common Retail Lighting Mistakes?

Research shows lighting impacts how customers perceive a store’s quality, space and character. It influences how much time they spend shopping, where they stroll, what items they look at, and how likely they’ll go from “just browsing” to buying. Most architects, designers and building owners are aware of lighting’s ability[...]

Posted on the: February 11, 2020

Amerlux’s New Website Delivers Functionality Light Years Ahead

Online Tool Helps Architects, Designers Save Angst OAKLAND, N.J. – Feb. 11, 2020 – Amerlux, an award-winning design-and-manufacture lighting company, announced today that it has launched an innovative website that will make project design light-years faster for architects and lighting designers. Amerlux has turned its new website into an invaluable[...]

Posted on the: January 2, 2020

How to Preserve Your Design Project’s True Intent

To design something is to create something, and creation is a very personal and emotional process. That’s why the words “value engineering” strike at the hearts of architects. They put lots of time, effort, energy and soul into their designs and don’t want contractors to tarnish their true intent for[...]

Posted on the: January 2, 2020

Architects: Don’t Let Contractors Ignore Your Specs

As an architect, you want to design and deliver a great project for your client as well as your portfolio. You likely value design quality above all but must consider other factors when specifying lighting solutions to minimize the chance that they will be substituted for value-engineering products that hinder[...]

Posted on the: December 4, 2019

6 Ways Contractors Make Their Jobs Easier

Exceeding client expectations is the secret to repeat business for any contractor. And that means delivering projects on time and on budget. (Of course, choosing the wrong lighting solution can hurt you on both accounts.) Contractors who master the ability to use the right lighting products in their projects can[...]

Posted on the: December 4, 2019

What Contractors Don’t Know About Lighting

Electrical contracting, like the rest of the construction industry, is in a state of rapid change. Electrical contractors must deal with a variety of forces that are impacting installers. For instance, contractors are dealing with 1) an increased demand for skilled labor, 2) the evolution of building delivery systems, 3)[...]

Posted on the: December 2, 2019

Amerlux Presents ‘Encore’ Webinars About Lighting’s Evolution

4 Free Webinars Approved for AIA CE Credits Set for December OAKLAND, N.J. – Dec. 2, 2019 – Amerlux, an award-winning design-and-manufacture lighting company, announced today that it will deliver four live webinars next month to help stakeholders keep pace with an industry that has turned into the new tech[...]

Posted on the: November 12, 2019

5 Reasons Why Supermarket Lighting Evolves

Traditional brick-and-mortar supermarkets are reconfiguring their store layouts and lighting designs as part of their new strategy to retain customers, attract new ones and remain relevant in the rapidly changing grocery retail channel. As online competition and dollar stores capture more dry-goods business, supermarkets are shifting their focus away from[...]