CASE STUDY: Kleinfeld Bridal Says Yes to the Lights
Amerlux Puts Wedding Dresses in the Best Light
A true New York City icon, the venerable Kleinfeld Bridal has been selling some of the finest wedding dresses for more than 75 years. Made famous as the home of TLC’s reality show, “Say Yes to the Dress,” Kleinfeld is a bridal retail legend.
Kleinfeld had one little problem though: When brides-to-be came in for their fittings, they complained the dresses they ordered didn’t look right. The colors were off. With dresses costing between $2,000 and $40,000 each, anything less than perfection is not an option.